Mural Arts Philadelphia
Brand Identity + Web Design
*/About/*
Mural Arts Philadelphia is the nation’s largest public art program, dedicated to the belief that art ignites change.
*/Mission/*
Beautify. Inspire. Empower.
*/The new identity/*
"Art Ignites Change" This motto is the heart of the new identity. Moving beyond a singular focus on the murals themselves, this identity highlights the collective spirit of the people and the city of Philadelphia where the art takes shape. This open, foundational spirit is embodied by the empty walls—the geometric forms of the city that became the driving force of the system. It’s a flexible, "canvas-first" approach that provides a bold, adaptable foundation for the city’s diverse artworks and creative minds to connect and shine.
Mural Arts Philadelphia is the nation’s largest public art program, dedicated to the belief that art ignites change.
*/Mission/*
Beautify. Inspire. Empower.
*/The new identity/*
"Art Ignites Change" This motto is the heart of the new identity. Moving beyond a singular focus on the murals themselves, this identity highlights the collective spirit of the people and the city of Philadelphia where the art takes shape. This open, foundational spirit is embodied by the empty walls—the geometric forms of the city that became the driving force of the system. It’s a flexible, "canvas-first" approach that provides a bold, adaptable foundation for the city’s diverse artworks and creative minds to connect and shine.
INSPO + EXPLORATION
Murals are everywhere in Philadelphia. The vibrant colors and fluid strokes of the art contrast sharply with the concrete walls and geometric structures of the urban landscape. Inspired by this beautiful moment of contrast, I designed a system using geometric elements derived directly from the city's structure. This system amplifies the vitality of the murals and celebrates the creativity of the artists who create them.
Murals are everywhere in Philadelphia. The vibrant colors and fluid strokes of the art contrast sharply with the concrete walls and geometric structures of the urban landscape. Inspired by this beautiful moment of contrast, I designed a system using geometric elements derived directly from the city's structure. This system amplifies the vitality of the murals and celebrates the creativity of the artists who create them.
SELECTED WORK